Before discussing the outcome, we would like to point out that there is a significant variety within different markets, industries and size of companies, hence the compiled result from various numbers of prestudies, e.i the spider charts below, should not be used as input for decision making at a single organization. Instead, we hope that this compilation will be inspirational and provide an overall understanding of challenges for the region as a whole, within the area of digital workplace. With that said, let’s get on with it.

During the past 2 years, Diwo has performed a great number of prestudies, interviews, surveys, business cases etc., (preliminary target group is medium-large size companies in the Nordic market) in a various number of industries. As the outcome of each prestudy is specific for the organization subject for the prestudy, there has been no real reason to compile the result from several prestudies. However, we believe that the amount of data collected in the past two years is adequate to back some conclusions regarding the main challenges that mid-large organizations are facing today.



Almost all organizations that we came across during the last two years stresses the importance of managing, control and aligning there digital transformation with the organizations strategic objectives, especially within the area of governance. Very, very few companies have succeeded with this.

It is evident that organizations are struggling with how information is stored, communicated, and governed as a result of not being able to control content in their digital environment. The reason for why this is ranked as the biggest drawback is (in our experience) because the effect of a non-functional information governance structure is effecting the end-user experience. It is perceived as very frustrating to not have a clear policy around these things.

Generally, we have seen that is not clear to employees where they are supposed to store information, thus everyone makes a best guess and stores it where they think it belongs. Even though the intention is of such behavior is good, the inevitable result is that the information is impossible to find. An unwanted side effect of this is that new versions of existing information will be created, leading up to several copies of the information, which in turn will create confusion amongst employees as they do not know which information they can trust…

What’s interesting (but impossible to read from the chart) is that this parameter is a big challenge for all organizations, even those who don’t have a lot of different systems. Is seams as the routines for how to work with information/content is the main reason for why information governance is at the top of the compiled result, not only the fact that there are a lot of different systems where the information can be stored. Of course, many organizations are facing both problems.

Another interesting observation is that despite the fact that we have better prerequisites than ever before (because of the endless possibilities with all the new tools/platforms/systems) to communication and present one’s abilities to colleagues, roles and responsibilities is one of the most challenging things for organizations in recent years. Why is it so hard for organizations to get their employees to fill out their profile? Perhaps it is scary for individuals to uncover their abilities as they feel that they are not good enough and might be questioned in their profession. Perhaps it is the culture that does not invite for openness and humbleness? We can assume that the reason for why is different for everyone, but it is fascinating that this is a problem in 2017.

In contrast, it’s interesting to learn that “encourage innovation & creativity” is not mentioned as one of the top challenges. It’s is probably something that management teams would rank higher, but the perception amongst employees is that this is not something that is frustrating or disturbing to the extent that it would be ranked higher. It could be so that as long as there is friction and frustration within variables that effects the everyday work, innovation and creativity does not even reach a level where you as an employee feel that it is important that you contribute.

As a follow-up of this short analysis, we will try to break out different industries and markets and compare them to each other to study the difference.